"American Craft Beer Week ended last month, but the relationship between the outdoor industry and craft breweries is just getting started. In May, for example, Anchor Brewing Company announced that some of the proceeds from its California Lager will go to the National Parks Conservation Association and the California State Parks Foundation, expanding packaging to cans for greater outdoor versatility."
"But it’s the following four gear brands that have taken the beer-gear marriage to another level."
Last November, clothing company Patagonia recruited New Belgium Brewing to make an organic lager, and named it after a route climbed by Patagonia founder Yvon Chouinard in 1968.
Teaming with KEEN Footwear, Widmer Brothers came up with the Full Fender Brown Ale, a light, malty English brown.
Carhartt, whose line of workwear is know for its durability and craftsmanship, called in its fellow Michiganders at New Holland Brewing Company to conceptualize and produce a beer from Michigan-made ingredients.
Woolrich, Inc., a company that’s been producing outdoor apparel since 1830, they partnered with Dogfish Head Craft Brewery in June to produce a limited batch of custom beer and then matched it with a clothing collection.
What a great idea, the marriage of good beer and great gear is long overdue. What better way to celebrate in the back country than cracking open a brew with your favorite gear companies logo all over it. Anybody that knows me, I mean really knows me, will attest to what I am about to say. If there are 2 things in this world that I like it is GEAR and BEER! Ask Jeremy or Jason of Mountain State Overland if you don't believe me. The only problem that I have with this marriage is that I can get the gear, but not the beer. Can anyone help a guy out?
Referenced from Outside Magazine.